Transforming Neenah's Culinary Landscape: The Rise of Urban Market Cafe and Grocer

In a heartwarming story of personal triumph and community-driven vision, Kimberly and Rich Van Sistine have opened the doors to Urban Market Cafe and Grocer, a family-owned business that is poised to revolutionize the way Neenah residents approach healthy eating. Inspired by Kimberly's own journey in overcoming Lyme disease through improved nutrition, this venture aims to provide a haven for those seeking clean, nourishing food options.

Nourishing the Body, Strengthening the Community

Kimberly's Lyme Disease Journey: The Catalyst for Change

Kimberly Van Sistine's personal battle with Lyme disease served as the driving force behind the creation of Urban Market Cafe and Grocer. After receiving the life-altering diagnosis in 2011, Kimberly found herself in a desperate search for solutions to alleviate her debilitating symptoms. Turning to her diet, she discovered the transformative power of clean, nutrient-rich foods. "I learned that foods can heal your body," Kimberly shared, "and I thought, why don't we bring that to Neenah, and then the whole community can benefit from that."

Ethical Sourcing and Holistic Wellness

At the heart of Urban Market's mission is a steadfast commitment to ethical sourcing and promoting holistic wellness. Kimberly has made it a priority to thoroughly vet every product that enters the store, ensuring that she understands the full story behind each item. "Anything that comes into the store, I make sure I learn the whole story of that company. I read the story, I reach out to them, I find out every ingredient that's in the product," she emphasized, underscoring her dedication to providing her customers with the highest quality and most transparent offerings.

A Family Affair: Fostering Community Connections

Urban Market is more than just a grocery store; it's a family-driven endeavor that aims to bring the community together. Kimberly and Rich Van Sistine are joined by four of their daughters, who work alongside their parents to create a welcoming and inclusive environment. "To be together as a family and to bring other families here, that was our goal, that was our mission," Rich stated, reflecting the family's deep-rooted desire to cultivate a sense of community within the walls of their establishment.

Expanding the Culinary Horizons of Neenah

The opening of Urban Market Cafe and Grocer marks the second business venture the Van Sistine family has undertaken in downtown Neenah, further solidifying their commitment to the city they call home. Kimberly affectionately describes Neenah as "a beautiful city," and through Urban Market, she hopes to create a space where clean, nourishing food can aid in healing and bring the community closer together.

Empowering Customers Through Informed Choices

At the core of Urban Market's ethos is a deep-rooted belief in empowering customers to make informed choices about their food. Kimberly's personal journey with Lyme disease has instilled in her a profound understanding of the transformative power of nutrition, and she is dedicated to sharing this knowledge with her community. By meticulously vetting every product and fostering transparency, Urban Market aims to equip its patrons with the tools they need to make informed decisions about their health and well-being.

Cultivating a Healthier, More Connected Neenah

The opening of Urban Market Cafe and Grocer represents a significant milestone in Neenah's culinary landscape, as it ushers in a new era of health-conscious and community-driven food options. Kimberly and Rich Van Sistine's vision extends far beyond the confines of a traditional grocery store, as they seek to create a space that nourishes both the body and the soul. Through their unwavering commitment to ethical sourcing, family-centric values, and a deep understanding of the healing power of food, the Van Sistines are poised to transform the way Neenah residents approach their health and well-being.